Is your Business Plan Driving your Marketing Strategy?
Business plans and developing a unique selling proposition (USP) should drive your marketing strategy. This is the linkage to success.
Stop the Churn - Effective Customer Retention Strategies
A high customer churn rate is costlier than you might imagine. It puts pressure on your business to continually generate new sales just to r
Record-keeping for Small Businesses
Getting organized and putting an efficient record-keeping process in place is probably no the first priority for most small business owners.
Small Business Advertising - More Confusing Than Ever!
Advertising budgets are usually the first to be eliminated during lean times. But think about it. that's exactly the time when you nee
Strategy and a Sustainable Competitve Advantage
A strategy should be a map that your company uses as a guide to win and retain business. And a critical component of any winning strategy is