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April 11, 2017

Business plans and developing a unique selling proposition (USP) should drive your marketing strategy. This is the linkage to success.

March 8, 2017

A high customer churn rate is costlier than you might imagine. It puts pressure on your business to continually generate new sales just to remain revenue neutral. In addition, there is a serious opportunity cost to losing customers.

February 6, 2017

Getting organized and putting an efficient record-keeping process in place is probably no the first priority for most small business owners. You spend most of your time fighting fires. I want to share a few reason why you want to give this topic some serious thought.....

December 22, 2016

Advertising budgets are usually the first to be eliminated during lean times. But think about it. that's exactly the time when you need an effective advertising strategy the most! But with limited funds and a lack of insight into how to get the biggest bang for y...

December 8, 2016

A strategy should be a map that your company uses as a guide to win and retain business. And a critical component of any winning strategy is outlining how your company will establish a sustainable competitive advantage against your rivals.

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Stop the Churn - Effective Customer Retention Strategies

March 8, 2017

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